Daily education built a 115-client recurring HighLevel business.

Case overview

AdsExpress packaged HighLevel software, AI services, and weekly training for Spanish-speaking entrepreneurs who needed a complete operating system rather than another disconnected tool.

This independent summary is curated by ScaleGHL from a public case study published by HighLevel. The featured business is not presented as a ScaleGHL client. Read the original case study ↗

FounderJose Graxirena

BusinessAdsExpress

ModelSaaS and training

SourceHighLevel case study

01 The problem

Strong commissions still required 80-100 hour weeks and reset every Monday.

Jose's insurance business generated commissions but demanded nearly every waking hour, constant travel, and a fresh production push every week.

Insurance sales depended on travel, manual outreach, and the founder's time.

Income was exposed to lead costs, chargebacks, and constant weekly production.

Spanish-speaking local businesses lacked an accessible all-in-one growth system.

Published source visual for AdsExpress / HighLevel SaaS and services — Starting point / HighLevel

System mockup for AdsExpress / HighLevel SaaS and services — System view / ScaleGHL case-study visualization

02 How it was solved

Three recurring software tiers were paired with daily education and practical support.

AdsExpress combined SaaS Mode, AI websites, workflows, CRM, reviews, messaging, Voice AI training, and two remote VAs for onboarding and support. Daily webinars and YouTube content became the acquisition channel.

Build leverage

Replace time-bound field sales with recurring software, training, and support.

Serve an overlooked market

Create a Spanish-speaking offer for entrepreneurs and local businesses.

Use education as acquisition

Turn daily YouTube content and live webinars into an organic customer engine.

03 The result

Education replaced paid acquisition and opened an international recurring market.

HighLevel reports USD 116K in first-year revenue, 115+ recurring clients, 100% year-over-year growth, and five months to reach 100 customers with no advertising spend.

Results reported by HighLevel. View the original source ↗

Published result visual for AdsExpress / HighLevel SaaS and services — Result evidence / HighLevel

$116K

First-year HighLevel revenue reported.

115+

Active recurring clients across three tiers.

5 months

Time reported to reach 100 customers.

Implementation stack

The capabilities used in the published build.

01 / SaaS Mode02 / AI websites and funnels03 / Reviews automation04 / CRM and pipelines05 / Conversation and Voice AI06 / Email, SMS, domains, and snapshots

Results are reported by HighLevel, reflect an individual implementation, and are not typical or guaranteed. ScaleGHL has not independently audited the underlying account data. Verify at source ↗

All case studies